Shift Budget Toward Reels Content
Hayley McCabe's Reels are already outperforming their Posts (0.63% vs 0.52% ER), and industry benchmarks confirm Reels get higher reach for accounts under 50K followers — which directly applies to their 1,434-follower account.
Details
Aim to make at least 60% of their next 10 uploads Reels to capitalize on this algorithmic advantage. Track whether their overall ER climbs closer to the nano-tier benchmark of 3.5-8%, since they are currently sitting well below it at 0.49%.
