Leverage ER to Raise Rates
Harshit jain's 14.69% engagement rate is nearly 2-4x the nano-tier benchmark of 3.5-8%, yet the estimated deal value sits at just $50-$150 per post.
Details
Since 73% of brands prioritize engagement rate over follower count, publishing a rate card citing the 14.69% ER and median 229.5 likes can justify pricing above the standard $10-25/1K follower rate, noting that published rate cards close deals 40% faster.
