Shift Budget Toward Reels Immediately
Harshita Vaishnav's Reels are generating a 65.91% ER compared to just 0.82% on static posts — that gap is too large to ignore.
Details
Given that Harshita Vaishnav's overall account ER sits at 0.89% against a mid-tier benchmark of 1-2%, leaning heavily into Reels is Harshita Vaishnav's fastest path to closing that gap. Aim to replace at least half of Harshita Vaishnav's current static post schedule with Reels to pull Harshita Vaishnav's blended ER closer to the 1-2% mid-tier standard.
