Convert Static Posts to Carousels
Their current engagement rate of 1.37% is solid for the mid-tier bracket (benchmark: 1-2%), but carousel posts industry-wide outperform static images (0.55% vs 0.45% ER), giving them a measurable format edge to exploit.
Details
Audit their last 20 posts and identify any single-image content that can be restructured into multi-slide carousels — tutorials, listicles, or before/after sequences work especially well. Shifting even 30-40% of their static posts to carousels could push their ER closer to the upper end of their tier benchmark.
