Shift Posting Strategy Toward Reels
Reels are already outperforming static posts — 0.12% ER versus 0.04% ER on posts — yet the overall account ER sits at just 0.02%, well below the 3.5-8% benchmark for nano creators of this size.
Details
Since accounts under 50K followers get higher reach from Reels, prioritizing Reels as the primary format is the single fastest lever to close that gap. HARRY EDMONDSON / COACH should aim to make at least 70% of new content Reels until the overall ER begins trending toward the 3.5% nano floor.
