Convert Comments Into Conversations With CTAs
Harrdy Sandhu's like-to-comment ratio is 184.3:1, meaning their 7M+ audience is passively consuming rather than actively engaging — comments are the highest-weight signal in Instagram's algorithm.
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Add a direct, specific question or poll sticker to every caption to lower the barrier to comment; even moving from 386.5 to 500 median comments would meaningfully lift their 1.11% ER. Since 73% of brands prioritize engagement rate over follower count, improving comment volume directly strengthens their negotiating position for brand deals in the $5,000–$25,000 range.
