Shift Budget Toward Reels Exclusively
Harleen π¦'s Reels are already outperforming static Posts β 1.42% ER vs 0.67% ER β yet the overall account ER of 1.32% is being dragged down by lower-performing post formats.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers (the account has 25,614), prioritizing Reels in the content calendar is the single fastest lever to lift the account-wide ER closer to the 2.5-5% micro-tier benchmark currently being underperformed against.
