Shift Reels Budget Toward Carousel Posts
Hayley Jane's Reels are underperforming at a 2.14% ER compared to Hayley Jane's overall 2.97% account ER, suggesting Hayley Jane's audience responds more strongly to non-Reel formats.
Details
Industry benchmarks show carousels average a higher ER than Reels (0.55% vs 0.52% at scale), and for an account Hayley Jane's size, reallocating at least 30-40% of Hayley Jane's Reel output to carousel posts could close that 0.83-point ER gap. Audit Hayley Jane's top 5 posts by engagement from the 22 analyzed and identify whether carousels or static images are driving Hayley Jane's median 581.5 likes.
