Double Down on Reels Production Volume
Happystruggle's Reels are generating a 254.06% engagement rate compared to only 4.71% on posts, making them their single highest-leverage content format by a massive margin.
Details
Given that industry benchmarks place average Reels ER at just 0.52%, Happystruggle's Reels are outperforming the benchmark by roughly 488x — this is an extraordinary signal. Immediately shift Happystruggle's content calendar to prioritize Reels as Happystruggle's primary format, targeting at least 70% of Happystruggle's 22-post output cadence as Reels to compound this advantage.
