Shift Budget Toward Posts Over Reels
Static and carousel posts are outperforming Reels significantly — Posts ER sits at 4.1% versus Reels ER at 2.73%, a gap of 1.37 percentage points.
Details
Since the overall ER of 3.66% already exceeds the nano-tier floor of 3.5%, doubling down on the post format that drives that number is the fastest way to protect and grow it. Nikita Bhattacharya ☀️ should aim for a content mix that prioritizes carousel or static posts, and reserve Reels for reach-building rather than engagement-building given the current format data.
