Shift Posting Strategy Toward Reels
hannah kleit ¨̮'s Reels are already outperforming their static posts — 0.03% ER vs.
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their overall 0.01% ER — meaning Reels are generating 3x more relative engagement on their account right now. Prioritize publishing Reels as their primary format for at least 3 out of every 5 posts to compound that advantage. The mid-tier benchmark ER sits at 1-2%, so closing even a fraction of that gap through their strongest-performing format is their most direct path to improvement.
