Prioritize Posts Over Reels Now
Hanna's Posts ER is 23.63% compared to their Reels ER of just 0.5% — a staggering gap that signals their audience responds dramatically better to static or carousel content.
Details
Since industry benchmarks show carousels average 0.55% ER and their posts are outperforming that by over 40x, they should shift their content calendar to lead with posts and carousels rather than Reels. Audit Hanna's last 18 analyzed posts and identify the top 5 by engagement to reverse-engineer what format, topic, or visual style is driving that outsized response.
