Shift Content Mix Toward Reels
The Reels ER for Hannah Daniel | Makeup Artist, Beauty creator sits at 45.96% compared to just 1.43% for static/carousel Posts — a massive gap that shows the audience responds overwhelmingly to video.
Details
Increasing Reels frequency relative to static posts will pull the blended ER (currently 1.47%) closer to the micro-tier benchmark of 2.5-5%.
