Shift Budget Toward Posts Over Reels
Their Posts ER is 3.81% versus their Reels ER of just 1.98% — nearly double the engagement per piece of content.
Details
Given that industry benchmarks show Reels ER averaging only 0.52% and carousel/static posts averaging 0.45-0.55%, their static and carousel posts are dramatically outperforming both their own Reels and the industry norm, so prioritize scheduling at least 2 posts for every 1 Reel until Reels performance closes that gap.
