Shift Content Mix Toward Reels
The Hangout by Crinacle's Reels ER (1.62%) already outperforms the Posts ER (1.52%), and industry data shows Reels get higher reach for accounts under 50K followers — the account is at 11,485.
Details
Increasing Reels frequency relative to static posts will capitalize on this format advantage and push the overall 1.59% ER closer to the micro-tier benchmark of 2.5-5%.
