Hang Man's InstagramEngagement

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hang
Hang Man

@hang · 1.0M followers

0.00%

Average for creators your size

$2K-$10K per post

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LowAverageGoodExcellent
2.9K
Median Likes
14
Median Comments
20
Posts Analyzed
$2K – $10Kper sponsored post

Based on 1.0M followers · 0.28% engagement

Next step

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Your post rate

$2K-$10K

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Write emails

Use @hang's $2K-$10K post rate so brands know what to pay.

Follow up

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First message

I'd show brands why @hang's instagram audience is a fit and ask for $2K-$10K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Feed Strategy Toward Carousels

Hang Man's current engagement rate of 0.28% sits well below the macro-tier benchmark of 0.5-1%, signaling a need to optimize content format.

Details

Industry data shows carousels average 0.55% ER — the highest of any format — compared to static images at 0.45%, meaning a format shift alone could meaningfully close the gap. Audit Hang Man's last 20 posts and replace at least 50% of static image posts with carousel formats to drive swipe-through interactions and push Hang Man's ER closer to benchmark.

Move 02

Convert Passive Likes Into Active Comments

Hang Man's like-to-comment ratio of 195.8:1 — against a median of only 14 comments per post — reveals that Hang Man's audience is largely passive, which directly suppresses Hang Man's 0.28% ER since comments carry heavier algorithmic weight than likes.

Details

Add a single, specific call-to-action question in every caption (e.g., 'Drop Hang Man's answer below') to reduce this ratio and increase comment volume. Even doubling Hang Man's median comments from 14 to 28 would signal stronger community engagement to both the Instagram algorithm and the 73% of brands that prioritize engagement rate over follower count.

Move 03

Leverage Reels to Expand Organic Reach

With 1,027,421 followers, Hang Man's organic reach is likely throttled, and Reels are the primary Instagram format designed to surface content beyond Hang Man's existing audience.

Details

Industry benchmarks show Reels average 0.52% ER and command a 20-40% premium in brand deal rates, meaning consistent Reels output could simultaneously grow reach and push Hang Man's estimated brand deal value above the current $2,000-$10,000 range. Commit to posting a minimum of two Reels per week for the next 30 days and track whether post-level ER on those Reels outperforms Hang Man's current 0.28% account average.

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Hang Man's Instagram Engagement Rate: 0.28%