Shift to Reels to boost reach
𝐎𝐜𝐞𝐚𝐧𝐞 | Couture & DIY ☕🪡 current engagement rate is 0.23%, far below the 3.5-8% benchmark for nano accounts under 10K followers.
Details
Reels are the highest-reach format for accounts under 50K and outperform static images in ER (0.52% vs 0.45%), making them their fastest lever to close that gap. Commit to posting at least 3 Reels per week showcasing their handmade process — behind-the-scenes and time-lapse content consistently drives saves and shares, which signal reach to the algorithm.
