Shift to Reels to Maximize Reach
Hala Fatoum │△│✧⇣⇣🌙🌸🪞 ↜♡'s current engagement rate of 1.05% sits below the micro-tier benchmark of 2.5-5%, and Reels are proven to deliver higher reach for accounts under 50K followers like theirs at 10,242.
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Since Reels also command a 20-40% premium in brand deal rates, prioritizing this format could simultaneously grow their audience and raise their estimated deal value beyond the current $40-$125 per post ceiling. Aim to replace at least half of their static posts with Reels in the next 30 days and track whether their posts ER climbs above its current 1.15%.
