Shift Feed Strategy Toward Reels
Their Reels are outperforming their static posts by a massive margin — 8.34% ER versus 0.97% ER on posts — yet only a fraction of their 24 analyzed pieces appear to be Reels.
Details
Immediately audit their content calendar and aim to make at least 60-70% of new uploads Reels to capitalize on that 8.34% engagement rate, which already exceeds the 1-2% mid-tier benchmark. Every static post Hailey Eylül Sani publishes instead of a Reel is a measurable opportunity cost given that gap.
