Double Down on Reels Format
Gaby's Reels ER of 49.5% massively outperforms the static Posts ER of 0.23%, showing the audience responds far better to video.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 60,344), shifting the weekly upload ratio toward more Reels and fewer static posts would lift the overall 0.27% ER closer to the micro-tier benchmark of 2.5-5%.
