Shift Volume From Reels to Posts
Gustaf Westman's Posts ER of 2.57% significantly outperforms their Reels ER of 1.56%, meaning static images and carousels are driving meaningfully stronger audience interaction for their account.
Details
Given that the industry benchmark for Reels ER sits at just 0.52% and carousels benchmark at 0.55%, their posts are already punching well above average — lean into that by prioritizing feed posts in their content calendar. Audit their last 29 posts and identify the top 5 performing post formats, then replicate those structures weekly to compound on their existing 2.44% overall engagement rate.
