Shift Reels Budget Toward Carousel Posts
Reels are underperforming at a 0.25% ER compared to Posts at 0.44% — yet industry benchmarks show Carousels average 0.55% ER, the highest of any format.
Details
An audit of the last 21 posts suggests replacing at least 2 upcoming Reels slots per month with multi-slide Carousels to close the gap between the current 0.43% overall ER and the 1-2% mid-tier benchmark.
