Shift Reels Budget Toward Carousel Posts
Reels are underperforming at a 0.31% ER compared to Posts at 0.54% — and industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, making carousels the stronger format at this follower tier.
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Reels also deliver their biggest reach advantage for accounts under 50K followers, meaning the format's algorithmic boost is less impactful for the 257,080-follower gullylabs account. Audit the last 27 posts and reallocate at least 50% of the content calendar to carousel formats to close the gap between the current 0.51% ER and the 1-2% mid-tier benchmark.
