Prioritize Feed Posts, Optimize Reels
Posts show a 4.49% ER versus 2.44% for Reels across 28 analyzed posts, so feed content should serve as the engagement anchor while retaining Reels for discovery.
Details
Reels receive higher reach for accounts under 50K followers, so the strongest feed topic should be adapted into a Reel with an immediate hook and a clear comment CTA, then compared with the 4.49% post baseline.
