Double Down on Reels Content
The Reels ER (6.12%) is nearly 6x the static Posts ER (1.01%) and well above the industry average Reels ER of 0.52%.
Details
Since accounts under 50K followers get amplified reach on Reels, shifting a larger share of the content mix from static posts to Reels should meaningfully lift the overall ER, which currently sits at 1.03% — below the 3.5-8% nano benchmark.
