Greenpeace International 🌍's InstagramEngagement

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greenpeace
Greenpeace International 🌍

@greenpeace · 4.0M followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$1K-$5K per post

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LowAverageGoodExcellent
3.6K
Median Likes
50
Median Comments
22
Posts Analyzed
$1K – $5Kper sponsored post

Based on 4.0M followers · 0.09% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @greenpeace to find brands, write emails, and help you close deals.

Your post rate

$1K-$5K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @greenpeace's $1K-$5K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @greenpeace's instagram audience is a fit and ask for $1K-$5K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Replace Reels With Carousel Posts

Their Reels are performing at just 0.04% ER — less than half their already-low Posts ER of 0.1% — making them their weakest content format by a significant margin.

Details

Industry benchmarks show Carousels average 0.55% ER versus Reels at 0.52%, and for macro accounts like theirs, Reels do not carry the same reach advantage they do for accounts under 50K followers. Shift their next 5 posts to carousel format, using multi-slide storytelling around campaign milestones or environmental data to drive swipe-through interactions and push their ER closer to the 0.55% carousel benchmark.

Move 02

Drive Comments To Fix Like/Comment Imbalance

Their Like/Comment Ratio of 50.8:1 — with a median of only 49.5 comments per post against 3,610.5 likes — signals that their audience is passively scrolling rather than actively engaging, which suppresses their overall 0.09% ER well below the 0.5-1% macro benchmark.

Details

End every caption with a single, specific question tied to their content (e.g., 'Which of these three policy changes would you vote for first?') to convert even a fraction of their likers into commenters. Doubling their median comments to ~99 per post would meaningfully improve their comment-weighted engagement score and signal quality to the Instagram algorithm.

Move 03

Publish A Rate Card To Attract Brand Deals

Their current estimated brand deal value of $1,000-$5,000 per post is constrained by their 0.09% ER, since 73% of brands prioritize engagement rate over follower count when evaluating creators.

Details

However, their 3,979,334 followers justify a baseline rate of $39,793-$99,483 per post using the industry standard of $10-$25 per 1,000 followers, meaning they are likely leaving significant revenue on the table without a formal rate card. Creators with published rate cards close deals 40% faster — build and publish one now that transparently addresses their reach scale while outlining a roadmap for engagement improvement to attract mission-aligned brand partners.

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Greenpeace International 🌍's Instagram Engagement Rate: 0.09%