Prioritize Feed Posts Over Reels
Posts ER (5.25%) outperforms Reels ER (4.22%) by over a full point, meaning the audience of 1,352 followers responds better to carousels/static images than video.
Details
Shift the content calendar to a 60/40 posts-to-reels ratio and use reels mainly for discovery, not engagement, since the data contradicts the general reels-favor-reach rule for sub-50K accounts.
