Shift Budget Toward Posts Over Reels
Goutham Sankeerth's Posts ER is 2.23% versus a dramatically lower Reels ER of 0.21%, meaning their static and carousel content is outperforming their video content by over 10x in engagement.
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Given that industry benchmarks show Reels get higher reach primarily for accounts under 50K followers — and Goutham Sankeerth has 415,916 — the algorithmic reach advantage of Reels is less relevant at their tier. Prioritize carousels and static posts in their content calendar, as these are clearly where their audience is actively engaging.
