Shift Feed Mix Toward Reels
Their Reels are already outperforming their Posts by a significant margin — 8.54% ER vs.
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5.6% ER — so prioritizing Reels in their content calendar is a direct lever for lifting their overall 7.31% account ER even higher. Industry benchmarks also confirm that Reels get higher reach for accounts under 50K followers, and at 66,467 followers Gordon Flanders sits close enough to that threshold to still benefit meaningfully. Aim to shift their content ratio so that at least 60% of new uploads are Reels, tracking whether their median likes (currently 4,805) climb as a result.
