Shift Focus to Feed Posts Over Reels
The Posts ER of 1.2% significantly outperforms the Reels ER of 0.41%, and industry benchmarks show Reels average 0.52% ER while Carousels lead at 0.55%.
Details
Since Reels also get higher reach mainly for accounts under 50K followers (Gopikrishna Techy is at 842,181), reallocating posting cadence toward carousels and static posts will align with the stronger 1.2% Posts ER.
