Shift Feed Mix Toward Carousels
Posts ER sits at 4.44% versus Reels ER of 3.86%, meaning static and carousel feed content is already outperforming video output.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER compared to Reels at 0.52%, so doubling down on carousel posts — aiming for at least 50% of the next 10 uploads — directly plays to the strongest format. Structure each carousel with a hook slide that teases a payoff on slide 3 or later to force swipe-throughs and drive that median like count above its current 74.5.
