Double Down on Reels Production
Reels are outperforming Posts by a significant margin — 261.27% ER versus 148.58% ER — making them the highest-leverage content format.
Details
At this follower tier (under 50K), industry benchmarks confirm Reels also receive higher algorithmic reach, compounding these already exceptional results. The content calendar should be shifted to prioritize Reels as the primary format, aiming for at least 60-70% of new uploads to be Reels to maximize both reach and engagement.
