Shift Budget From Reels to Posts
Amanda's Posts ER is 2.29% versus their Reels ER of just 0.79% — meaning their static and carousel content is outperforming their Reels by nearly 3x in engagement.
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Industry benchmarks show carousels average 0.55% ER and static images 0.45%, yet their posts are beating both by a wide margin, signaling a highly responsive audience for that format. Prioritize posting at least 3 feed posts or carousels for every 1 Reel until their Reels ER climbs closer to their overall 2.18% account average.
