Push Comment-Driving Content to Close the ER Gap
The 1.05% ER sits at the low end of the mid-tier benchmark range (1-2%), so there's room to climb toward the top half.
Details
A like/comment ratio of 5.9:1 shows comments are already a strong engagement driver relative to the 2,094 median likes and 445.5 median comments — leaning into caption CTAs and question-based hooks can push that ratio even tighter and lift ER toward 2%.
