Shift Posting Strategy Toward Reels
Gurnoor Kaur's Reels are already outperforming their static posts — 0.11% ER versus 0.03% ER on posts — yet their overall account ER sits at just 0.07%, well below the 2.5-5% micro-tier benchmark.
Details
Since Instagram's algorithm gives higher reach to Reels for accounts under 50K followers, prioritize publishing Reels as their primary format to pull their overall ER closer to the industry floor of 2.5%. Aim to make at least 70% of Gurnoor Kaur's next 10 uploads Reels and track whether their median engagement climbs from its current baseline.
