Shift Focus Away From Reels
The Reels ER sits at just 0.09%, far below both the Posts ER of 0.83% and the industry Reels benchmark of 0.52%.
Details
Since static/carousel-style posts already outperform the 0.55% carousel benchmark, content effort should be reallocated toward feed posts and carousels until the reason for Reels underperformance (hook, audio, or posting time) is diagnosed.
