Prioritize Static Posts and Carousels Over Reels
Posts ER sits at 5.31% while Reels ER lags at 3.44%, a nearly 2-point gap that runs counter to the benchmark trend of Reels typically driving higher reach for accounts under 50K followers.
Details
Shifting more of the content calendar toward carousels/static posts is recommended since they are clearly resonating more with the 2,760-follower audience right now, and Reels should be treated as a discovery tool rather than the primary engagement driver.
