Shift Content Mix Toward Reels
Ishika Garg's Reels ER of 6.59% nearly doubles the Posts ER of 3.73%, and since the account is under the 50K-follower threshold, Reels also get higher organic reach per industry benchmarks.
Details
Prioritizing Reels as the primary format (aiming for 3-4 per week) can push the overall ER above the current 3.65% account average, which already outperforms the 2.5-5% micro-tier benchmark.
