Convert Comments With Carousel CTAs
Sam Griffiths's like-to-comment ratio sits at 81.2:1, meaning comments are Sam Griffiths's scarcest engagement signal — yet comments carry disproportionate weight in Instagram's algorithm.
Details
Since carousel posts benchmark at a 0.55% ER industry-wide and Sam Griffiths's overall ER already outperforms the mid-tier average of 1-2% at 2.18%, adding a direct question or poll prompt on the final carousel slide can convert passive likers into commenters and push Sam Griffiths's ratio closer to 50:1, compounding Sam Griffiths's already-excellent standing.
