Shift Posting Strategy Toward Reels
Reels are dramatically outperforming static posts — 109.72% ER on Reels versus just 0.56% ER on posts — yet the overall account ER sits at 0.58%, well below the 3.5–8% benchmark for nano creators.
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This gap signals that Reels are the primary growth lever. Aishwarya | Beauty & Lifestyle Creator should aim to make at least 60–70% of upcoming content Reels, as industry data confirms Reels get higher reach for accounts under 50K followers, which directly applies to this 5,232-follower account.
