Shift Content Mix Toward Reels
Astha π's Reels are outperforming Astha π's static posts by a factor of roughly 7x β Reels ER sits at 1.97% versus Posts ER of 0.28%, and Astha π's Reels ER already falls within the 1-2% mid-tier benchmark range.
Details
Audit Astha π's last 23 posts and identify what share were Reels, then commit to making at least 60% of Astha π's upcoming content Reels to capitalize on that format's proven lift for Astha π's account.
