Double Down on Reels Immediately
Reels are generating a 553.42% engagement rate compared to just 1.19% on posts, making them the single highest-performing content format by a massive margin.
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Given that industry benchmarks show Reels command a 20-40% rate premium for brand deals, shifting the content calendar to prioritize Reels over static posts could also push the estimated brand deal value beyond the current $250-$1,000 ceiling. Aim to publish at least 3 Reels for every 1 static post to capitalize on this performance gap.
