Shift Budget Toward Reels Exclusively
Gisele Azad's Reels are generating an 88.14% engagement rate compared to a 0.78% ER on posts, making Reels their single highest-performing content format by a massive margin.
Details
Immediately reallocate their content calendar to prioritize Reels over static posts and carousels, which benchmark at only 0.45–0.55% ER industry-wide. Aim to publish at least 4 out of every 5 pieces of content as Reels until their overall account ER climbs above the 1–2% mid-tier benchmark they are currently sitting at the floor of with a 1.01% blended rate.
