Shift Posting Mix Toward Reels
The current engagement rate sits at 0.58%, well below the 3.5-8% benchmark for nano accounts under 10K followers.
Details
Reels are the highest-reach format for accounts under 50K and outperform static images in ER (0.52% vs 0.45% industry average), making them the best lever to grow visibility organically. Aim to replace at least half of the static posts with short Reels to maximize algorithmic distribution and pull the ER closer to the nano-tier floor of 3.5%.
