Shift Budget Toward Posts Over Reels
Their static and carousel posts are outperforming their Reels significantly — Posts ER sits at 4.91% versus Reels ER at just 2.59%.
Details
While industry benchmarks suggest Reels get higher reach for accounts under 50K, their audience is clearly more responsive to feed content, so prioritize 2-3 posts per week in their content mix to protect their overall 4.5% engagement rate. Experiment with carousel formats specifically, as they benchmark at 0.55% industry-wide — well above the 0.45% for static images — meaning a carousel-first post strategy could push their median likes above the current 235.
