Double Down on Posts Over Reels
The Posts ER (4.38%) outperforms the Reels ER (3.23%) by over a full point, which runs counter to the industry pattern where Reels typically drive higher reach for accounts under 50K followers.
Details
Shifting the content mix toward carousels/static posts and testing whether tighter, tattoo-process carousels can push overall ER closer to the top of the 3.5-8% nano benchmark range is recommended.
