Shift Feed Strategy Toward Reels
GIGIL's Reels are already outperforming their static posts by a significant margin — 3.26% ER versus 1.29% for posts — yet their overall account ER sits at 1.35%, well below the 2.5-5% micro-tier benchmark.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers, increasing GIGIL's Reels output as a share of their 22 analyzed posts should directly pull their blended ER closer to the micro-tier floor of 2.5%.
