Replace Reels With Carousel Posts
Their Reels are generating a 0.02% ER — six times lower than their Posts ER of 0.12% — making them their weakest content format by a significant margin.
Details
Industry benchmarks show Carousels average a 0.55% ER, which is the highest-performing format across all content types. Audit their last 22 posts and shift their publishing mix toward Carousels immediately, as even reaching the benchmark average would represent a roughly 4.5x improvement over their current overall 0.07% ER.
