Close The Comment Gap With CTAs
The like/comment ratio sits at 50.5:1, meaning comments are the weakest engagement lever despite a median of 66.0 comments per post.
Details
Adding a direct, specific question or prompt in the last line of every caption — for example, asking followers to choose between two options — will convert passive likers into active commenters. Since 73% of brands prioritize engagement rate over follower count, pushing the 1.6% ER closer to the 2.5-5% micro-tier benchmark through comment volume is the fastest path to higher-value brand deals.
