Shift Volume From Reels to Posts
Georgina Rodríguez's Posts ER of 1.32% is more than double their Reels ER of 0.55%, yet both formats are competing for their content calendar.
Details
Prioritize static images and carousels over Reels in their posting mix — their 72M+ follower account does not benefit from the reach boost Reels provide, which industry benchmarks confirm is primarily advantageous for accounts under 50K followers. Reallocating even 30% of their Reels slots to Posts could meaningfully lift their overall account ER above its current 1.17%.
